Vol 5 No 2 (2019)
Artículos
Approach to the Spanish External Image Applied to the Economic Intelligence. DOI: http://dx.doi.org/10.18847/1.10.5
Published
December 3, 2019
Keywords
- Country image,
- Economic intelligence,
- External sector
Copyright (c) 2019 José Pablo Martínez Romera
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract
The measurements of external image carried out in recent years to guide the "country-brand" strategies could have the potential to be used as economic intelligence tools. This way, public authorities would be able to foresee variations in those variables linked to the preferences of foreign citizens, such as investments, exports, tourism or immigration; helping them to design politics in these fields.